Self-adhesive labels: Their production, options, and common design mistakes

How many times have we bought a product in a store just because it had an eye-catching label? Self-adhesive labels can grab a customer's attention and influence their purchase decision. But do you know how these labels are made and what options they offer?

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What are self-adhesive labels?

Self-adhesive labels are a special type of label that differs from traditional ones in their method of application. While traditional labels are affixed to products using glue or other attachment methods (e.g., placed inside packaging), self-adhesive labels have an adhesive layer on the back, making them easy to stick to almost any surface.

Advantages of self-adhesive labels:

Production process of self-adhesive labels

It all begins with the graphic design. The goal is to create a visually appealing and informative label that grabs attention while meeting technical requirements for print.

The next step is choosing the right material – this affects the print quality, label durability, and its performance under various conditions.

At Aluprint, we use a range of printing technologies to bring label designs to life:

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Offset printing

UV offset printing

Flexographic printing

Digital printing

???? Need help choosing the right method? Contact us – we’ll advise you.

Common mistakes in label design

Even though label design might seem easy, many common mistakes can compromise the final result.

1. Incorrect material selection

Choosing the wrong material can lead to early wear or functional issues.

2. Wrong dimensions or shape

A poorly sized or shaped label looks unprofessional.

Avoid:

3. Overloaded design

Trying to cram in too much info makes the label chaotic and unreadable.

Avoid this by:

4. Inappropriate color selection

If the printed colors differ from your brand or design preview, the product’s impression suffers.

Causes include:

5. Missing legal requirements

Labels must meet legal standards for product info. Missing mandatory data can lead to fines or product recalls.

Mandatory info often includes:

Creating self-adhesive labels requires experience, technical know-how, and attention to many details. Don’t leave it to chance – trust the experts.